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Senior Marketing Manager

About Us

Personal Capital is a wealth-management company that transforms your financial life through technology and people. Personal Capital has over 1.8 million users, with over $7.5 billion in assets under management. We use the power of technology and people to build a better financial life for our customers. Our application gives you the complete picture of your finances, including a holistic visualization of your net worth. We offer comprehensive financial advisory services previously only available to the ultra-wealthy. We use technology to revolutionize the financial industry by making it more affordable, accessible, and objective. Our service starts with our free award-winning tools, which enables you to track all your financial accounts in one secure place. Our advisors work one-on-one with our clients to help develop sound, long-term investing plans.

For more information on Personal Capital, please visit www.personalcapital.

Responsibilities

  • Lead strategy and planning of Personal Capital’s acquisition marketing across paid social and search. This will include budget ownership and allocation, as well as managing both mobile and desktop acquisition campaigns (creation, day-to-day management, ongoing experimentation, measurement and reporting) and agencies/external partners.
  • Continuously generate ideas to improve Personal Capital’s campaign performance including campaign strategy, new audiences, creative optimization, bidding and new tests.
  • Use audience data to build effective campaigns focused on both attracting new customers and converting existing users into wealth management services
  • Recommend tests and ensure alignment across other digital marketing channels.
  • Partner with Analytics to understand and refine cross-device user journey and optimize. Connect the dots between mobile and desktop to influence overall acquisition and engagement strategy.
  • Partner with Analytics to refine tracking and measurement and develop channel specific dashboards and reporting tools. Implement best practices or onboard necessary third-party measurement or optimization partners.
  • Develop plans for other channel expansions (mobile ad networks, DSPs, affiliate partners)
  • Establish reporting and benchmarks for performance to present to leadership teams on a monthly basis.

Requirements

  • 5+ years of performance marketing experience, with at least 3 years specifically managing Facebook campaigns (mobile specific) and search or other relevant channels
  • Strong track record of scaling acquisition campaigns and hitting targets
  • Well-versed in overall growth and performance metrics with in-depth understanding of mobile-specific metrics
  • Strong understanding of Facebook Ads manager/ experience with campaign management platforms (Kenshoo, Nanigans, Smartly, or similar) and mobile tracking, measurement and attribution
  • Hands on experience with mobile ad networks, DSPs, App store optimization (ASO) and SEO is a plus.
  • Ability to tease out trends/insights from complex data sets into action items. Expert in excel and knowledge of tableau.
  • Excellent communication, organizational and project management skills. Ability to work between teams, functions and geographies, with high autonomy and little guidance
  • Ability to work and thrive in a fast-paced and high-pressure environment
  • Fanatical obsession with achieving ROI and metrics
  • Superb quantitative skills including intermediate level statistics
  • Relentless, systematic approach to measuring and adjusting marketing mix in real time

 

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